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Research papers

Starting from scratch

The road to conducting survey research that meets international standards is one not easily paved in Afghanistan.Violence, illiteracy in both urban and rural areas, segments of the population hostile to research, and cultural constraints on access to...

Catalogue: Congress 2006: Foresight
Authors: Rafiq Ullah Kakar, Matthew Warshaw, Zemarak Mohsini, Torpekay Habibzei
Company: ACSOR Surveys
September 17, 2006
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Citation

Kakar, Warshaw, Mohsini and Habibzei (2006a, September 17). Starting from scratch. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/starting-from-scratch


Research papers

Psychological determinants of consumer behaviour

The aim of the paper is to describe a method which can be employed in order to find out the psychological motivations underlying people's actions and which was successfully applied in order to understand the psychology of decisions concerning the use...

Catalogue: Seminar 1998: Competition And Innovation In The Telecommunications Industry
Author: Maria Concetta Di Maio
Company: TIM (Telecom Italia)
June 15, 1998
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Citation

Di Maio, M. (1998a, June 15). Psychological determinants of consumer behaviour. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/psychological-determinants-of-consumer-behaviour


Research papers

Analysis of actual and potential customer of mobile communications In Italy

This report offers evidence on the practicability and corporate efficacy of one approach to the analysis of socio-cultural factors influencing mobile phone use. 1 > Our survey enabled us to draw a general map of attitudes to cellular telephony...

Catalogue: Seminar 1998: Competition And Innovation In The Telecommunications Industry
Authors: Maurizio Soverini, Simonetta Armato, Mirella Belotti, Concetta Perone, Mario Fumi
Company: TIM (Telecom Italia)
June 15, 1998
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Citation

Soverini, Armato, Belotti, Perone and Fumi (1998a, June 15). Analysis of actual and potential customer of mobile communications In Italy. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/analysis-of-actual-and-potential-customer-of-mobile-communications-in-italy


Research papers

Communication

This paper looks at the use of communication, not only advertising, as a strategic resource for creating strong links with the various segments of telecommunications users. This need was isolated by Telecom Italia as a result of the very rapid...

Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place
Authors: Valeria Colombo, Patrick G. M. Standen
Companies: TIM (Telecom Italia), Burke, Inc.
June 15, 1996
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Citation

Colombo and Standen (1996a, June 15). Communication. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/communication


Research papers

The developing market of telecommunications

The first part of this paper discusses the perspectives and problems of multimedia market, focusing the difficulty in defining the dimension, the characteristics and trends of this market. The second part describes the difficulty of the market...

Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place
Authors: Marina Chiaro, Susanna Cesarini, Carlo Santucci, Federico Palazzo, Manuela Murgia
Companies: TIM (Telecom Italia), RQ Ricerche Qualitative
June 15, 1996
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Citation

Chiaro, Cesarini, Santucci, Palazzo and Murgia (1996a, June 15). The developing market of telecommunications. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-developing-market-of-telecommunications